WorldCare had an immediate need for specific pieces. Not happy with their current brand identity, they requested these pieces depart from their past image. So this is a re-branding project of sorts, that started with the design of three different folders, double-sided flyer inserts, and a proposal. Project also entailed reworking their logotype and coming up with a secondary color scheme. The solution was to develop multiple images that could be utilized in various capacities. The concepts I developed focus on the core aspects of their business — elite doctors and institutions that are part of the WorldCare Consortium, their global reach, the specific ailments they cover, and WorldCare's use of technology to facilitate its services.
