Created for Takeda Pharmaceuticals North America, this educational campaign consisted of live audio conferences, as well as an enduring, direct-mail CD-ROM. The project called for the design of invitations, brochures, posters, stationary, CD packaging, workbooks, slides and banner ads. The artwork stood out amongst all the plain-Jane clinical looking activities, effectively grabbed the attention of attendees, and solicited extremely positive feedback from the underwriter and healthcare professionals.
