Created for Forest Laboratories, this alzheimer's concept/brand effectively competed for healthcare professionals' attendance to a live symposium held at the 2011 American Society of Consultant Pharmacists (ASCP) Annual Meeting. The look was carried through to promotional invitations, web banners, posters, lightboxes, stationary, syllabi and slides. As in the previous year's meeting (see that project HERE), the client stated again, that they were "blown away" with the concept and execution.

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