Created for Takeda Pharmaceuticals North America, Inc., this insomnia concept/brand effectively competed for healthcare professionals' attendance to a live symposium held at the American Society of Consultant Pharmacists (ASCP) Annual Meeting. The look was carried through to promotional invitations, web banners, posters, stationary, syllabi and slides. About 9 months after this project was completed, a promotional TV campaign used the same exact concept.

You may also like

Back to Top