Virtual Charity Events, a startup focused on facilitating virtual athletic events solely for charity, came to me with nothing more than product names. An athletic logo was created for each of their four products (iRun4Charity, iBike4Charity, iSwim4Charity, iGolf4Charity). To ensure brand recognition across all products, the logos were designed as an unmistakable set for use on medals, shirts, mugs, and other promotional materials. Promotional posters were designed to emphasize the two most important components—the sport and the URL. A supportive, prototype app was also conceptualized and designed. Piece by piece, a targeted visual identity emerged. Even all of the Facebook integration and ad campaigns were written, designed and managed in-house.
iPhone UI | App Concept and Navigation