This branding project for McNeil Pediatrics was very well received. In fact the client stated it was the best concept and design they have ever seen for a CME product. The concept depicts how a patient can grow into a state of controlling the symptoms of ADHD. The use of a tree also plays off the word "Lifespan" used in the program title. The project called for the design of an invitation, posters, stationary, CD packaging, workbook and slide decks.
![](https://cdn.myportfolio.com/f4c565db-f465-40df-83e0-b37fbfcaca86/ffb1e5b2-38f3-496c-9e0d-782adc77043e_rw_1200.jpg?h=0e0b55626f0d2f8c0c090fdd5d98e197)
![](https://cdn.myportfolio.com/f4c565db-f465-40df-83e0-b37fbfcaca86/f5e99d0c-d485-4808-8eea-ce50307260b2_rw_1200.jpg?h=f472c3fef36e2ffcdcf577d2a41696b0)
![](https://cdn.myportfolio.com/f4c565db-f465-40df-83e0-b37fbfcaca86/3ab4d25d-bfba-4e44-95c6-6939ef5488e2_rw_1200.jpg?h=86903dd4ebbced6771a0c86c63457e87)
![](https://cdn.myportfolio.com/f4c565db-f465-40df-83e0-b37fbfcaca86/4eaa49fc-9580-40da-b878-8c9cc3d0b225_rw_1200.jpg?h=3b17c4c916fc8d95cf34aa862ed2be6a)
![](https://cdn.myportfolio.com/f4c565db-f465-40df-83e0-b37fbfcaca86/c8d78920-df49-46bb-83b9-e06549809b93_rw_1200.jpg?h=f9bf325fd00940bdcb03ccd171eb8def)
![](https://cdn.myportfolio.com/f4c565db-f465-40df-83e0-b37fbfcaca86/62d7b9d6-d08e-4f33-8237-bc69823f6900_rw_1200.jpg?h=336982cb2534a9fbdf5b8f1195ba34a9)
![](https://cdn.myportfolio.com/f4c565db-f465-40df-83e0-b37fbfcaca86/b65a0cc2-3610-4f6a-afe2-00be39105422_rw_1200.jpg?h=e93865095c62740ef0ec47d9fdcdbf5c)