This branding project for Takeda Pharmaceuticals North America was very well received by the client, recipients, and faculty. The logo symbolizes the out-of-control spiral insomniacs eventually encounter, if left untreated. The artwork immediately grabbed the viewers' attention. The campaign consisted of live audio conferences, as well as a direct-mail, virtual meeting. The project called for the design of an invitation, brochure, poster, stationary, disk packaging, workbook, slide presentation and banner ads.