This branding project for McNeil Pediatrics was very well received. In fact the client stated it was the best concept and design they have ever seen for a CME product. The concept depicts how a patient can grow into a state of controlling the symptoms of ADHD. The use of a tree also plays off the word "Lifespan" used in the program title. The project called for the design of an invitation, posters, stationary, CD packaging, workbook and slide decks.